UX Optimisation
Checkout & Ordering Optimisation
Improved checkout speed and repeat ordering for returning trade users — reducing friction for aesthetic professionals ordering under time constraints.
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The Challenge
Returning wholesale customers needed to reorder quickly. The initial MVP checkout worked, but basket navigation, repeat purchases and overall ordering speed needed refinement for busy practitioners.
Our Solution
We optimised the checkout flow for returning users, introduced faster re-ordering from previous purchases, and refined basket and product navigation UX to reduce friction when completing trade orders.
Platform Screenshots
Checkout & ordering flows
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Faster Checkout
Returning users complete orders more quickly
Repeat Ordering Tools
Re-order from previous purchases in fewer steps
Improved Navigation UX
Basket and catalogue flows refined for trade use
Less Ordering Friction
Fewer barriers for busy practitioners
Key Features
- Improved checkout flow for returning trade users
- Faster re-ordering from previous purchases
- Refined basket and product navigation UX
- Ordering optimised for users under time constraints
- Reduced steps to complete a purchase
- Better product discovery within the wholesale catalogue
Technologies Used
Related Projects
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Launched Nexom's first live wholesale ordering system — enabling verified trade customers to browse...
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Built the internal operations layer — admin dashboard, product management, order pipeline and custom...
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